Creative Ways to Expand Your Market

Publishers, are you looking for a way to expand your market?  Romanian publisher and children’s author Balázs Zágoni suggests ideas to promote sales.

1)      Access BRIEF (Book Rights International Exchange Forum)

BRIEF is a forum of European publishers committed to marketing books across international borders.  Through this venue publishers are able to view titles and chapter excerpts from books, CVs of authors and to purchase rights.  BRIEF is open to Christian publishers from all nations.

2)      Expand  your market toward English speaking people

When Koinonia Publishers experimentally translated a devotional from Hungarian into English, they were surprised by who bought the book. They discovered a new market of English readers within their own country.

 3)      Create a checklist for authors of all possible market contacts

Include written media, electronic and other forms which could expand your market.

4)      Create a YouTube video

Using professional equipment or a smartphone, interview the author or designer and upload it to YouTube.  This may receive hundreds of views and may also be linked from Facebook.

 Have you had success with any particular marketing method? Tell us here.

This LittWorld 2012 video was shot and produced by Good News Productions in Nairobi, Kenya, for MAI .

You can create culturally relevant children’s curriculum

Have you heard of Corrie ten Boom? Hudson Taylor? These are household names in many Christian families. Why? Because someone told their stories. One of the most exciting ways to create culturally relevant children’s curriculum is to use true life experiences and heroes of the national church. Every country is filled with heroes of the faith. Author Jeanette Windle describes how to turn these stories into captivating curriculum.


1)       Biography

Example:  Go to the historical sites of the person being studied. Using a digital device, collect and record the history of the local church through interviewing the person herself or survivors who remember her.  Write a five chapter biography.

2)      True life experiences

Example:  A nine-year-old street child who is looking for the love of a family learns three important lessons:   1. You are created by an Almighty God, 2. God loves you very much, and 3. God is with you wherever you go.

Five simple steps for turning stories into curriculum:

1)      Choose a Bible verse

2)      Introduce the story

Example:  “Have you ever felt alone?  Is that true?  Let me tell you about a little girl who discovered she was not truly alone.”

3)      Tell the story

4)      Make the Biblical application

5)      Offer a take-away thought and activity

This LittWorld 2012 video was shot and produced by Good News Productions in Nairobi, Kenya, for MAI .

Do you love to read?

Then pray for writers.

By Beng Alba

If you are passionate about the written word, why not carve out a space to pray for writers?  Here are a few points to help you get started:

Growing relationship with God.  Pray that Christian writers continue to increase in their knowledge and love for God.  More than anything, a writer’s love for God should be what moves him or her to write.  In the same way that the Holy Spirit inspired the words of Moses, David, and Paul, pray that writers today recognize their complete dependence on God.

Love for people.  Pray that the writers become sensitive to the needs and interests of their readers.  This should spur them toward producing literature that will validate those needs and point the readers to God, the Ultimate Source of help.

Strength and wisdom.  While there are those who can afford to retreat to a log cabin to write, such is not always the case.  For many, writing is what they do on top of meeting the demands of their families, full-time jobs, and church.  Pray that writers learn to manage their time wisely as they cope with life’s daily demands.

Protection from the enemy’s attacks.  Writers get sick, tired or discouraged.   Many grow weary and lose heart when they don’t see tangible results from their months of toil.  At such times, Satan’s whispers can sound more convincing:  “Give up.  There’s no use spending another day writing another page nobody is going to read.”  Bathe writers in prayer to wash away these negative thoughts of the enemy.  Satan and his minions will do everything possible to keep God’s message of love and salvation from being published.

Invisible Handwriting: What editors need

By Julie Ackerman Link

The role of an editor is to correct an author’s writing, which introduces the potential for conflict. Editors must convey to authors that the manuscript they worked so hard to write still has areas of imperfection. They must then show authors how to fix the flaws. Some authors are eager to receive help; others are not.

So when you are prompted to pray for editors, here are five things that editors need every day:2-editors-discussing-manusc 3

Wisdom. No two authors are alike, so editors need wisdom to know the best way to work with different personality types. Being a good editor requires more than editorial skills and language expertise; it requires an understanding of people. Pray that editors will have the wisdom necessary to convince authors that the changes they suggest are made with their best interest in mind.

Discernment. Not every editorial change is worth fighting for. Pray that editors will know when to insist on an editorial change, when to negotiate, and when to go with the author’s preference.

Humility. Editors work behind the scenes. Readers never know how much work editors do to make authors look good. In fact, editors seldom get credit for all the improvements they make, but they likely will be blamed if they allow a mistake to slip through. Editors need grace and humility to accept this reality and remain free of resentment.

Patience. Knowing what’s right can lead to impatience if the editor has trouble convincing the author. Pray that editors will be patient with authors and not lose sight of the fact that their task is to create good, God-honoring books for readers, not win arguments with authors.

Respect. Most editors are trained professionals, yet in some settings they are treated disrespectfully because their experience and degrees are considered less prestigious. Pray that editors will be treated with the respect they deserve.

Behind every good book is an invisible editor who works without recognition but who needs your prayer and encouragement.

Julie Ackerman Link is a co-founder of Blue Water Ink, a book-packaging company that provides writing, editing, designing, typesetting and consulting services for publishers and authors.  Julie also serves on the Board of Directors for MAI.

Photo above courtesy of Michael Collie, SPCKA